Our next team member intro is with Alex Moir, who leads Growth Marketing here at Kota. Read below about how Alex brings new customers to the business.
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👋 I'm Alex Moir & I've spent my career in marketing. I moved from business development through demand generation and into performance marketing at Juro before joining Kota.
I lead marketing at Kota: our website, our creative assets, and the advertising that brings new customers to the business. Day to day, that spans our outbound outreach, our events programme, SEO, and paid channels, and I work closely with our sales team to keep marketing and sales aligned on the same goals.
Staying close to the product rather than working at a distance from it, the way marketers sometimes do elsewhere. A lot of Kota's feature updates land with me early, so I get to see directly how the team's work changes things for customers, rather than finding out secondhand.
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